Sport Business, BBA
Program Details
- Location
- Akron Campus
- Level
- undergraduate
- Degree/Program Type
- Bachelor of Business Administration / major
- Format
- In-person
- Course Info
- Course Info
- College
- Dean's Office, College of Business
- School/Department
- Department of Management
Program Contact
- CoB Undergraduate Advising
-
CoB Undergraduate Advising
Overview
Explore the business behind the game through a rigorous, interdisciplinary curriculum that combines core business foundations with sport-specific courses such as Strategic Leadership in Sport Business, Financial Issues in Sport, and Applied Sales in Sport. You’ll gain a deeper understanding of how organizations operate and succeed in the dynamic, global sport industry.
Our Sport Business program is immersive and hands-on. Learn from experienced faculty who bring real-world sport expertise into the classroom and gain access to unique learning opportunities through partnerships with professional teams like the Cleveland Browns, Cavaliers, and Guardians. Build industry connections through real-world projects, volunteer and internship experiences, and involvement in the Sport Analytics and Business Association (SABA), an award-winning student organization offering networking, experiential learning, and behind-the-scenes access to sport venues.
Admissions Requirements
The University of Akron Bulletin acts as a guide for degree requirements, however official requirements are established at the time of transfer and admission to the degree-granting college. Once enrolled, students should refer to the degree progress report which is definitive for graduation requirements.
See degree requirements for the BBA in Sport Business here.
See a recommended sequence of courses here.
Career Outcomes
A degree in sport business paves the way for exciting career opportunities in the sport industry and beyond. Our graduates work in roles such as:
Program Leader
Administrator
Sales/Marketing
Licensing/Branding Specialist
Facilities/Operations Manager
The Sport Business major is part of the Department of Management. Here’s a closer look at what you’ll learn.
Your required and elective management courses may include:
- Current Topics in Sport Business
- Strategic Leadership in Sport Business
- Financial Issues in Sport
- Strategic Management
- Applied Sales in Sport
The Akron Advantage
Our experience-rich, career-focused program will set you up for success after graduation.
Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:
- Resume workshops
- Professional online profile development (LinkedIn, Handshake)
- Career fairs
- Suit-up week activities
- Guest speakers
- Mock interviews
- Company visits
- Leadership development courses
Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:
- Resume workshops
- Professional online profile development (LinkedIn, Handshake)
- Career fairs
- Suit-up week activities
- Guest speakers
- Mock interviews
- Company visits
- Leadership development courses
Akron Means Business
Being AACSB-accredited, this program is part of the University’s nationally ranked College of Business.
Top 1% of business schools
We’re among a few business schools worldwide to achieve dual AACSB-accreditation for business and accounting.
Small Class Sizes
With an average class size of fewer than 30 students, you’ll have the opportunity to build strong connections with both your professors and classmates throughout your time at UA.
30+ Career-Focused Events Each Year
From networking with industry leaders to practicing mock interviews and exploring internships, students have endless opportunities to get career-ready and confident for what’s next.
Ways to Get Involved
As a student majoring in sport business, you’ll find countless ways to get involved beyond the classroom, from student organizations to networking events, competitions, and honor societies that connect you with top firms and real-world experience.
Keep Exploring
Take the next step. Learn more about joining the Akron Zips community.
“My Sport Business major connected me with amazing people and opened the door to internships that gave me real experience in the sports world, helping me land a role doing work I’m passionate about.”
