Applied Political Communication Certificate, Undergraduate, Online
Program Details
- Location
- Wayne Campus, Akron Campus
- Level
- undergraduate
- Degree/Program Type
- Certificate Program / certificate
- Format
- online
- Course Info
- Curriculum Guide
- College
- Buchtel College of Arts & Sciences (BCAS)
Program Contact
- Dr. David B. Cohen
-
Professor of Political Science; Director, Applied Politics Program; Fellow, Ray C. Bliss Institute of Applied Politics
330-972-6045
Overview
Applied political communication encompasses the interaction of political figures, political interests, governmental institutions, media, and the public in their efforts to persuade and influence political power and public policy outcomes. This certificate’s interdisciplinary nature applies the fundamentals of public communication and political science to meet the specific needs and goals of political campaigns and advocacy organizations. Topics covered include campaign leadership strategies, audience analysis pertaining to specific publics, crisis communication, effective strategic messaging campaigns targeting publics through traditional communication channels, digital communication assets, and social media platforms.
Admissions Requirements
Admission to The University of Akron.
Required courses must be completed with a minimum grade point average of 2.0 overall for the certificate to be awarded.
Career Outcomes
The certificate is designed for students seeking preparation for careers as legislative aides, political consultants, campaign managers, social media or digital strategists, political journalists, government press secretaries, lobbyists, or aides in public affairs organizations.