Business Data Analytics, BBA
Program Details
- Location
- Akron Campus
- Level
- undergraduate
- Degree/Program Type
- Bachelor of Business Administration / major
- Format
- In-person
- College
- Dean's Office, College of Business
- School/Department
- Department of Economics
Overview
Our program is interdisciplinary and hands-on. You’ll build a solid foundation in business and economics while developing the data analysis skills needed to answer real-world business questions. Students tailor their degree by choosing a specialized analytics track in marketing analytics, supply chain analytics, or financial analytics, allowing you to align your studies with your career interests. You’ll also gain proficiency in the data analytics software and tools used by employers, while strengthening critical thinking and communication skills that are essential for success.
You’ll learn from faculty who are experts in their fields and passionate about teaching, and you’ll connect with employers through internships, networking events, career fairs, and experiential learning opportunities. Outside the classroom, Business Data Analytics majors engage with peers and industry professionals through student organizations and events that build both skills and community.
Dual Degree Opportunities
As an undergraduate student in business data analytics at The University of Akron, you can also boost your employment opportunities and earning potential with our accelerated program. You’ll graduate with a bachelor’s in business data analytics AND master of science in economics degree in less time — saving you time and money in the long run.
Admissions Requirements
The University of Akron Bulletin acts as a guide for degree requirements, however official requirements are established at the time of transfer and admission to the degree-granting college. Once enrolled, students should refer to the degree progress report which is definitive for graduation requirements.
See degree requirements for the B.B.A in Business Data Analytics here.
See a recommended sequence of courses here.
Career Outcomes
A degree in business data analytics paves the way for exciting career opportunities. Our graduates work in roles such as:
Marketing Analyst
Data Scientist
Data Architect
AI Solution Architect
The business data analytics major is part of the Department of Economics. Here’s a closer look at what you’ll learn.
Your required and elective accounting and business courses may include:
- Business Statistics
- Applied Econometrics
- Economic Forecasting
- Database Management for Information Systems
- Strategic Management
Business Data Analytics majors may also be interested in accelerated programs, which allow you to graduate with two degrees in about six years (or less if you have CCP credits). These options are:
- Bachelor of Business Administration in Business Data Analytics + Master of Science in Economics (MSE) [1.1.x]
The Akron Advantage
Our experience-rich, career-focused program will set you up for success after graduation.
Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:
- Resume workshops
- Professional online profile development (LinkedIn, Handshake)
- Career fairs
- Suit-up week activities
- Guest speakers
- Mock interviews
- Company visits
- Leadership development courses
Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:
- Resume workshops
- Professional online profile development (LinkedIn, Handshake)
- Career fairs
- Suit-up week activities
- Guest speakers
- Mock interviews
- Company visits
- Leadership development courses
Akron Means Business
Being AACSB-accredited, this program is part of the University’s nationally ranked College of Business.
Top 1% of business schools
We’re among a few business schools worldwide to achieve dual AACSB-accreditation for business and accounting.
Small Class Sizes
With an average class size of fewer than 30 students, you’ll have the opportunity to build strong connections with both your professors and classmates throughout your time at UA.
30+ Career-Focused Events Each Year
From networking with industry leaders to practicing mock interviews and exploring internships, students have endless opportunities to get career-ready and confident for what’s next.
Ways to Get Involved
As a College of Business student, you’ll find countless ways to get involved beyond the classroom, from student organizations to networking events, competitions, and honor societies that connect you with top employers and real-world experience.
Keep Exploring
Take the next step. Learn more about joining the Akron Zips community.
“My degree in Business Data Analytics at UA has taught me how to analyze data and issues from the real world and use statistical tools to answer complex business problems.”
