Department of Marketing
Mission
To stay at the forefront of marketing education while providing our students with engaging experiential learning opportunities that prepare them for successful careers.
Alumni Stories
Programs
Hands-on, applied education with real clients, real-world case studies, and comprehensive projects that reflect the complexity and challenge of today’s marketing environment.
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Faculty
Experienced and dedicated professors and business professionals with extensive expertise in our three areas of concentration: marketing management, sales management and integrated marketing communications.
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Advisory Board
Local and national leaders of the business community who help to keep our curriculum current and provide support for our faculty and students.
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Welcome to the Department of Marketing at The University of Akron College of Business. We prepare students for success through experiential learning, industry partnerships, and hands-on business applications.
Students in Marketing Management, Sales Management, and International Business learn from expert faculty while gaining real-world experience in our state-of-the-art facilities, including focus group rooms, an eye-tracking lab, role-play sales rooms, and a sales biometrics lab. Through the Taylor Institute for Direct Marketing, Suarez Applied Research Labs, and Fisher Institute for Professional Selling, students work with the latest marketing technology and industry practices.
Our strong connections with businesses, alumni, and the community provide valuable mentorship, networking, and career-ready learning opportunities.
If you have questions or would like more information, please contact the Department of Marketing Chair at vd6@uakron.edu
Additional Information and Programs
Graduates pursue successful careers in a wide range of fields including advertising, marketing communications, marketing management, retail merchandising, product development and professional selling.
Active associations and fraternities that provide opportunities to interact with students from diverse backgrounds, network with business professionals, participate in competitions and organize community service projects.
More than $80,000 in total annual scholarships each year for both incoming and current students.
The Professional Workshops will be taught by area business executives and will explore specific cutting edge marketing topics in-depth from an executive perspective.
A leader in sales-focused education, providing ultra-realistic personal selling simulations in a state-of-the-art environment.
One of the most sophisticated direct marketing facilities in the country, providing students with leading-edge skills and practical experience.
Graduates pursue successful careers in a wide range of fields including advertising, marketing communications, marketing management, retail merchandising, product development and professional selling.
Active associations and fraternities that provide opportunities to interact with students from diverse backgrounds, network with business professionals, participate in competitions and organize community service projects.
More than $80,000 in total annual scholarships each year for both incoming and current students.
The Professional Workshops will be taught by area business executives and will explore specific cutting edge marketing topics in-depth from an executive perspective.
A leader in sales-focused education, providing ultra-realistic personal selling simulations in a state-of-the-art environment.
One of the most sophisticated direct marketing facilities in the country, providing students with leading-edge skills and practical experience.
Contact Us
- The University of Akron College of Business
- 330-972-5649
- Send an email
- 225 S. Main St., Akron, OH 44308