Teradata Marketing Applications CMO Lisa Arthur to be Honored as Direct Marketer of the Year

Akron, Ohio, June 10, 2014 – Lisa Arthur, chief marketing officer (CMO) for Marketing Applications with Teradata Corporation, will be honored with the Direct Marketer of the Year Award at Interaction 2014, which will be hosted by The Taylor Institute for Direct Marketing at The University of Akron on June 12.

Teradata is an analytic data platforms, marketing applications and services company. As Chief Marketing Officer, Marketing Applications, Lisa Arthur drives global market and demand strategy, product and solutions marketing, customer-centric initiatives and serves as a global industry thought leader around data-driven marketing and Teradata's Integrated Marketing Cloud solutions. A 30‐year marketing veteran, she has also served as CMO for internet leader Akamai Technologies, B2B2C application provider Mindjet, and most recently Aprimo (now Teradata). Arthur is the author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value.

“Lisa Arthur exemplifies everything that we look for in a Direct Marketer of the Year,” said Taylor Institute Board Member and InfoCision CEO, Craig Taylor. “She is an industry veteran advancing the direct marketing industry through the power of big data and utilizing it to drive value through customer- centric experiences like no other. Ms. Arthur is a respected thought leader, a trailblazer on practices our students are learning here at the Taylor Institute, and we are thrilled to honor her with this award.”

Since 2005, the Direct Marketer of the Year Award has honored practitioners who have had a dramatic impact on the direct marketing industry and have epitomized only the best direct marketing practices in regards to the work they produce and the ethical standards to which they adhere. Past winners have included Lester Wunderman of Wunderman, John Costello of Mobile Marketing Association, Jeff Hayzlett of Eastman Kodak, Christa Carone of Xerox, and Tom Richmond of Little Tikes Worldwide.

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing and analytic applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details. Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

About The Taylor Institute

The Taylor Institute's mission is to advance best practices and disseminate new Direct/Interactive Marketing knowledge. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes the Taylor Institute a location where “theory meets practice.” The Taylor Institute for Direct Marketing at The University of Akron was founded in 2004 by Gary and Karen Taylor, Founders of InfoCision Management Corporation (www.infocision.com). For more information, please visit The Taylor Institute.