Suarez Institute’s Neuromarketing Research Featured in Akron Beacon Journal

The neuromarketing research being conducted in the CBA’s Benjamin and Nancy Suarez Applied Marketing Research Laboratories was featured in a March 5 front-page Akron Bean Journal story.

The story reports that UA researchers are working behind locked doors to uncover the secrets about how consumers experience ads.

“Marketing meets science as technicians study the eye movements, facial expressions and even brain waves of people experiencing advertising.”

Full Story: Brain studies conducted for marketing at UA institute