Contact
- (330)972-4375
- Send an email
- Kolbe Hall
About
Shu (Scott) Li is an Assistant Professor in the School of Communication at the University of Akron. His research focuses on interpersonal influence, health persuasion campaigns, and nutrition intervention for healthy eating. In his most recent project, Scott investigated how message effects passed through interpersonal communication and produced individual health outcomes by identifying recurring patterns in the content and structure of campaign-induced conversations. His work has been featured in Journal of Health Communication, Human Communication Research, and Health Communication.
Courses Taught
Health Communication, Persuasion, Communication Research Methods, Public Speaking
Selected Publications
Dillard, J. P., Li, S. S., & Cannava, K. (2020). Talking about sugar-sweetened beverages: Causes, processes, and consequences of campaign-induced interpersonal communication. Health Communication. 37(3), 316-326.
Dillard, J. P., & Li, S. S. (2020). How scary are threat appeals? Evaluating the intensity of fear in experimental research. Human Communication Research, 46(1), 509-532.
Dillard, J. P., Kim, J., & Li, S. S. (2018). Anti-sugar-sweetened beverage messages elicit reactance: Effects on attitudes and policy preferences. Journal of Health Communication, 23(8), 703-711.
Krcmar, M., McGloin, R., & Li, S. S. (2018). “What is my Call of Duty?”: Exploring the importance of player experience in a first-person shooter video game. Journal of Gaming & Virtual Worlds, 10(2), 167-187.