University Brand Organization leads the institution-level integrated marketing and communications efforts. We collaborate with leaders across campus to ensure consistent messaging, strategic marketing efforts and strong brand development for the University.
We do this by focusing our efforts on university activities that best reflect the creation of new knowledge, creativity, innovation and entrepreneurship — all to provide an environment that encourages student success.
Through strategic and creative communications, we demonstrate how the university provides value to its varied constituents and helps fulfill the University’s collective goals toward student success; global relevance; interdisciplinary distinction; strong community engagement; and a vital campus environment.
We bring aspects of marketing communication together to effectively position the university in a consistent and coordinated manner.
University Brand Organization is in Zook Hall.
Directory
UBO LEADERSHIP
Katy Brennan
Chief Brand Officer
330-972-5766
kbrennan@uakron.edu
Colleen Lazzaretti
Communication Specialist
330-972-8075
clazzaretti@uakron.edu
Marketing Communications
We develop, implement and manage targeted marketing primarily for recruitment and retention of students.
Advertising – General Promotion – Promotional Events – Marketing Plans – Collateral – Digital Marketing – Graphic Design – Branding – Brand Guidelines – Promotional Items – Traffic Management – Trademarking – Licensing – Photography
Strategic Communications
We develop, implement and manage communication and promotion to external audiences to support the marketing function and University strategic priorities.
Media Relations – Crisis Communications – Institutional Social Media – Content Creation - Video – University Style Guide – University of Akron Magazine – Public Relations – Strategic Priorities
Digital Communications
We develop, implement and manage website design/content and digital communication outreach for all audiences.
Digest – Zipmail – Campus Email Messaging – UA Mobile – E-Newsletters – Emergency Messaging – Website Design – Website Content Development and Maintenance
Jermel Wilkerson Sr.
Senior Director of Digital Communications
330-972-7048
jermel@uakron.edu